Build the Universal Design System

The Universal Design System is a framework that is based on the principles of creating an inclusive and accessible design that meets the needs of all users. It provides a set of guidelines for creating products, services, and systems that are usable by a wide range of people, including those with specific abilities.

In today’s digital age, designing and developing interfaces that are accessible, usable, and inclusive is critical.The Universal Design System is a concept that helps ensure that the user experience is not only visually appealing but also functional, regardless of ability or disability. It is essential to understand the importance of accessibility, usability, and inclusivity across brand, design, and development spectrum to create a design system that works for everyone.

A clear and consistent visual identity is vital when building and maintaining a strong brand. Brand-building is all about the brand tools and how to use them to convey a consistent feeling.

This manual aims to give you an understandable style guidance so we can bring our identity to life together and follow it consistently for a prolonged period of time. It should empower, express our shared vision and personality and be a path guide to desired results. It should serve as a source of inspiration for our future brand implementation. Continuity and creativity must co-exist, requiring both fixed and fluid elements of expression.

Pillars of Universal Design

Universal Design System is an inclusive and accessible design framework that considers the needs of all users. Accessibility, usability, and inclusivity are critical components of the design system, ensuring that the product or service is usable by everyone, regardless of their ability or disability. By designing for inclusivity, we can create products that are not only functional but also enjoyable for all users.


Your design should be useful and marketable to people with diverse abilities.


Your design should be easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.


The design accommodates a wide range of individual preferences and abilities.

Roles in a Universal Design System

Overall, collaboration between brand, design, and development teams is critical in creating a Universal Design System that is accessible, usable, and inclusive for all users. Each team plays a critical role in the design process, and their expertise and input are essential for creating a successful product. 


A brand is an intangible asset — It is what people think of when they see a logo or hear a brand name. A brand captures the sum of what an organization stands for.


Create the right visual elements of the product or service, including its layout, typography, and color scheme.


Build the product or service's functionalities and features to be compliant with your unique looks and feel.

How to recognize when you created a Universal Design System

Once the maturity of Accessibility, Usability, and Inclusivity reaches the highest level we refer to it as Universal Design for all mankind satisfying these 7 principles:

Brand Foundations

A brand is an intangible asset — It is what people think of when they see a logo or hear a brand name. A brand captures the sum of what an organization stands for. Ultimately, a brand evokes a feeling. A strong brand guidelines and governance will give you the edge in consistency both internally and whilst working with vendors.


Brand Guidelines

Brand Guidelines are a set of rules and standards that ensure consistency in how a company presents itself to the public.

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