A full-stack Software Designer nudging brands and teams into greatness. In over a decade, I’ve seamlessly transitioned from a Front-End Developer to a UI/UX designer. My journey has been shaped by providing (token-based) Design Systems within creative, development, and marketing teams, crafting impactful digital experiences.
„I believe that good design is about creating interfaces only visually beautiful, but also intuitive, efficient, and focused on optimal user experience for both users and developers
You get...
UX/UI Design
Bridge the gap between creative and commercial objectives — speaking both languages.
- Design Systems
- UI/UX
- Branding
- Design Tokens/Variables
- Strategy & Planning
- Coaching
- Requirements Engineering
- AI Design tools - ChatGPT, Midjourney, Relume
Marketing
Awareness, Consideration, Conversion, Retention
- Strategy & Planning
- KPI's
- Analytics & Reporting
- Marketing Automation
- Conversion Optimization
- Omnichannel Approach
- SEO
- Messaging & USP
- CJM & SWOT
- Google Analytics, Google Tag Manager
Front-End Dev
Utilizing token-based design systems in teams of developers to design at velocity and have a hell of a lot of fun doing it.
- Front-End Development
- HTML5, CSS, JavaScript, TypeScript, React, NodeJS, JSX
- StyleDictionary, StorybookJS, Lit, Vue
- Git, Unix Shell Scripting, Netlify, Vercel
- Tailwind/ Bootstrap/Uniform
- WordPress, Webflow, Kentico, Emarsys
Got questions? Most probably they’re already answered.
trusted by reputable brands in Tirol and beyond
Selected Work
join the success
These are just a few of my successful clients
FAQ
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I Live in Innsbruck, Austria. I spend most of my time here, but am a regular traveler and enjoy working remotely.
I am available.
Yes and no. I can work with you continuously for months, even years together, but I prefer to stick to a freelancer basis. However, except for the terms of engagement, for all practical purposes you shall consider it fulltime.
It’s negotiable.
I work alone. However, I am well-connected with some very talented individuals which are always willing to help.
Shaping a Holistic Perspective
Starting my career as a front-end developer, I quickly recognized the impact of good design on user experiences, particularly within the 8-point grid system. This realization fueled my transition to Full-stack Design, allowing me to collaborate seamlessly across design, marketing, and development teams.
Inspiration from Salesforce’s Token-Based Design System
A pivotal moment in my journey was in 2014 witnessing Salesforce’s innovative approach to design systems through their token-based system. Seeing how it brought consistency and scalability to their vast product ecosystem resonated deeply with my passion for harmonizing design and development.
Embracing this inspiration, I integrated token-based principles into my own design philosophy. The result? I developed my first token-based design system for SOS Children’s Villages in 2015 which spans more than 40 countries. The best part is that the token-based design systems are universally applicable across multiple digital products such as Web, App, and Mail as well as different Front-End frameworks such as Angular, React, and Ionic.
My portfolio reflects this journey—highlighting projects that showcase the successful integration of token-based design principles. Feel free to explore and reach out for more insights into this transformative approach!
For six years, I served as a global marketing/fundraising consultant for SOS Children’s Villages and later for an array of esteemed clients like Stieglbräu, Element3, Coinswap, Rivermate, Vivare Gesundheitszentrum, and more. This extensive experience allowed me to navigate the unique landscapes of both local and international markets.
Key Marketing Tasks Regularly Performed:
- Market Research: Conducting in-depth market analyses to identify trends and opportunities.
- Strategic Planning: Developing comprehensive marketing strategies aligned with client objectives.
- Brand Development: Creating and refining brand identities for maximum impact.
- Digital Campaign Management: Overseeing digital marketing campaigns to optimize reach and engagement.
- Content Creation: Crafting compelling content tailored to target audiences.
- Social Media Management: Utilizing social platforms strategically for brand promotion.
- Analytics and Metrics: Tracking and analyzing marketing performance metrics for data-driven decisions.
- Fundraising Initiatives: Designing and executing effective fundraising campaigns.
- Client Collaboration: Building strong relationships with clients to understand and address their unique needs.
- Adaptability: Staying abreast of industry changes and adjusting strategies for optimal results.
I’ve managed a few global brand campaigns such as NoChildAlone, Jar of Love as well as a few multinational initiatives. I regularly support clients on local campaigns in different digital spaces.
Return to Front-End Development Roots
With the widespread adoption of token-based design systems in front-end libraries and frameworks such as React, Angular, Vue, Tailwind, and ChakraUI, I found myself drawn back to my roots. While not a fully-fledged Front-End developer, my strength lies in the creative side — skillfully managing colors, spacing, typography, animations, shadows, and more. I bring designs to life, infusing them with a visually stunning and interactive user experience.
My portfolio showcases this unique blend of design and front-end expertise, demonstrating the seamless integration of creativity into functional, user-centric solutions.
What do people say about me?
