Stefan Kyurkchiev  👋🏻

Experts in data science

Redesigning a Data Science Tool for Plant Breeders

Enhance the user experience (UX) and user interface (UI) of NoMaze’s app for plant breeders, focusing on intuitive workflows and improved user satisfaction.

WHO: SOS Kinderdörfer Weltweit

WHAT: End-to-End Redesign

WHEN: September 2024 – In Progress

NoMaze GmbH

Summary

NoMaze initially developed an MVP to assist plant breeders in efficiently analyzing data. However, users reported significant challenges with the app’s usability and design. Our approach involved a phased redesign—starting with visual and structural enhancements to the existing functionality, followed by deeper analysis and feature refinement.

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Problem Statement

The MVP helped plant breeders analyze data faster but fell short in usability and aesthetics, leading to:

  • Poor user satisfaction due to a cluttered and inconsistent UI.
  • Steep learning curves for new users, with no clear pathways for tasks.
  • Limited feedback loops to understand what features were most valued.

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The Plan

  • Quick Wins: Address „low-hanging fruits“ by improving the current UI without altering core functionality.
  • User-Centered Design: Conduct research to identify pain points and opportunities.
  • Data-Driven Insights: Implement sentiment analysis to evaluate user opinions on features.
  • Iterative Design: Develop new user flows, wireframes, and components based on research findings.
  • Scalable Tech Stack: Build a responsive, intuitive UI using MUI design system, React Material Table, and Vega for visualization.

Gathering the "low-hanging fruits"

Improved Dashboards
Building with React flow
Better Content Architecture
Data working with Material React table
Intuitive UX
Admin & Dinamic Content features

A message from the Founders

Since joining our team, Stefan has taken full ownership of the design side of things and did an amazing job. The design system and Figma screens are top-notch, and the work has been a huge step forward for our project. What I appreciate most is how Stefan takes the whole project personally, diving into the details and ensuring everything fits together. His ability to think through the design from a functional/user perspective has been impressive, and it’s clear he cares deeply about the quality of his work.
Finn Gaida
CTO @ NoMaze

User Research

To understand the user base, we:

  • Conducted interviews with plant breeders, focusing on their workflows and pain points.
  • Distributed surveys to gather insights into which areas of the app felt unintuitive.
  • Analyzed support tickets and feedback to identify recurring themes in user dissatisfaction.

 

Findings revealed that users valued the app’s data-processing capabilities but struggled with:

  • Navigating complex workflows.
  • Deciphering data visualizations due to inconsistent presentation.
  • Lack of guidance for new users.

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Let’s create something great together.

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