full service marketing for Stieglbräu

From 0 to Hero

I have managed the digital presence of Stieglbräu Innsbruck since 2019. After years of negligence, the new owner decided that it’s necessary and quite urgent that a complete overhaul of the digital toolset is needed.

website, social media account
online channels
CRM functionality
online sales
local visibility & SEO

not really existent digital activity

The Before

Starting at ground zero with Stieglbräu Innsbruck with some major challenges. The digital space has been neglected for more than 10 years.

❌ no online sales

❌ no online reservation possibility

❌ no traffic

❌ low in gastronomy channels – TA, Google, Yelp

❌not responsive

❌ no imagery

omnichannel

The Strategy

Since we were starting practically on a blank piece of paper we decided to go out on our update strategy without too many constraints which itself posed a challenge since we didn’t have well established channels and prior data insight so deciding on priorities lied solely on the experience I had previously. The strategy included.

website & social media optimization
content creation
online customer support
features for process automation – online booking system
SEO and online sales

4 months later

The After

Just a reminder that during those 5 years, we got hit by the pandemic and the gastronomy sector was one of those hit the hardest, so the positive impact of this initiative was very welcome to help Stieglbräu go through these challenging times. Although daunting I have managed to achieve tremendous results in just 4 months.

Stefan is the Marketing Lead @ Stieglbräu Innsbruck. He responsible for our digital performance - website, social media channels, media and imprint and he absolutely rocks. He has enabled us to become digitally active by becoming a leader locally. His flexible development model assured maximum results and was one of our most stable sources of income during and after the pandemic lockdowns.