Stefan Kyurkchiev  đŸ‘‹đŸ»

full service marketing for StieglbrÀu

From 0 to Hero

I have managed the digital presence of StieglbrĂ€u Innsbruck since 2019. After years of negligence, the new owner decided that it’s necessary and quite urgent that a complete overhaul of the digital toolset is needed.

  • website, social media account
  • online channels
  • CRM functionality
  • online sales
  • local visibility & SEO

not really existent digital activity

The Before

Starting at ground zero with StieglbrÀu Innsbruck with some major challenges. The digital space has been neglected for more than 10 years.

❌ no online sales

❌ no online reservation possibility

❌ no traffic

❌ low in gastronomy channels – TA, Google, Yelp

❌not responsive

❌ no imagery

omnichannel 

The Strategy

Since we were starting practically on a blank piece of paper we decided to go out on our update strategy without too many constraints which itself posed a challenge since we didn’t have well established channels and prior data insight so deciding on priorities lied solely on the experience I had previously. The strategy included.

  • website & social media optimization
  • content creation
  • online customer support
  • features for process automation – online booking system
  • SEO and online sales

4 months later

The After

Just a reminder that during those 5 years, we got hit by the pandemic and the gastronomy sector was one of those hit the hardest, so the positive impact of this initiative was very welcome to help StieglbrÀu go through this challenging times. Although daunting I have managed to achieve tremendous results in just 4 months.