Stefan Kyurkchiev  đŸ‘‹đŸ»

full service marketing for StieglbrÀu

From 0 to Hero

I have managed the digital presence of StieglbrĂ€u Innsbruck since 2019. After years of negligence, the new owner decided that it’s necessary and quite urgent that a complete overhaul of the digital toolset is needed.

  • website, social media account
  • online channels
  • CRM functionality
  • online sales
  • local visibility & SEO

not really existent digital activity

The Before

Starting at ground zero with StieglbrÀu Innsbruck with some major challenges. The digital space has been neglected for more than 10 years.

❌ no online sales

❌ no online reservation possibility

❌ no traffic

❌ low in gastronomy channels – TA, Google, Yelp

❌not responsive

❌ no imagery

omnichannel 

The Strategy

Since we were starting practically on a blank piece of paper we decided to go out on our update strategy without too many constraints which itself posed a challenge since we didn’t have well established channels and prior data insight so deciding on priorities lied solely on the experience I had previously. The strategy included.

  • website & social media optimization
  • content creation
  • online customer support
  • features for process automation – online booking system
  • SEO and online sales

4 months later

The After

Just a reminder that during those 5 years, we got hit by the pandemic and the gastronomy sector was one of those hit the hardest, so the positive impact of this initiative was very welcome to help StieglbrÀu go through these challenging times. Although daunting I have managed to achieve tremendous results in just 4 months.

  • 25 - 75 clicks daily
  • 75 - 100 direct sales daily with average value of €35
  • Top 10 in Tripadvisor
  • Leader for tourists, events and groups in the area
Stefan is the Marketing Lead @ StieglbrÀu Innsbruck. He responsible for our digital performance - website, social media channels, media and imprint and he absolutely rocks. He has enabled us to become digitally active by becoming a leader locally. His flexible development model assured maximum results and was one of our most stable sources of income during and after the pandemic lockdowns.
Nikola Radulov
Nikola RadulovGeschĂ€ftsfĂŒhrer - StieglbrĂ€u Innsbruck
Stefan is the Marketing Lead @ StieglbrÀu Innsbruck. He responsible for our digital performance - website, social media channels, media and imprint and he absolutely rocks. He has enabled us to become digitally active by becoming a leader locally. His flexible development model assured maximum results and was one of our most stable sources of income during and after the pandemic lockdowns.
Nikola Radulov
Nikola RadulovGeschĂ€ftsfĂŒhrer - StieglbrĂ€u Innsbruck

Let’s create something great together.

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My Process

1. Ideation

Surface real problems, not just feature requests.

Capture user signals (ideas, opportunities, warnings, errors) and convert them into tightly framed problem hypotheses for quick validation.

Key deliverable: tagged idea backlog + 1-page problem brief.

UX boost

idea generation

opportunity

error

2. Business Validation

Make sure the idea matters to users and the business.

Quickly test value and risk: size demand, surface downstream impacts (ops/legal/support), and run lightweight experiments (landing page, concierge MVP, etc.) to validate willingness-to-pay or behavior change before engineering.

Deliverables: business brief (assumptions + TAM snapshot), simple experiment plan, go/no-go recommendation.

validation

valuation

risk assessment 

3. Tech Buy-in

Turn validated value into a predictable engineering plan.

Engineers translate the validated case into a pragmatic technical approach: feasibility checks, data/API contracts, MVP scope, acceptance criteria, and a phased rollout (feature flags / canary / incremental migrations). Align on risks, performance and security requirements so delivery is predictable and debt is managed.

Deliverables: one-page tech spec + sequence diagram, backlog tickets with acceptance criteria, rollout & mitigation plan.

Feasibility

alignment

flagging

4. Stakeholder Buy-in

Secure resources, remove blockers, and de-risk execution.

We synthesize ideation, validation, and technical alignment into a concise decision pack that answers: Why now? What is the financial impact? Who does what? How do we mitigate risk? The pack includes an executive one-pager, ROI/payback scenarios (conservative → aggressive), a resourcing map (teams, capacity), and a phased milestone plan with KPIs. In the decision review, we anticipate objections (cost, scope, system impact) and offer mitigations (phased pilots, lighthouse customers, feature-flagged rollouts). The goal is formal sign-off.

Deliverables: executive one-pager, ROI model, approved resource allocation, milestone sign-off + communication plan.

Success metrics: time to funding decision, % of requested resources granted, milestones met vs committed, realized vs projected impact at Q1/Q4.

pitch

approval

budget

Delivery
Development